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| | Automatic Letters and E-Mails | Loan Officer Pro | Act! | BN Touch | Calyx Point | Loan Toolbox | Microsoft Outlook | Mortgage Coach | Mortgage Quest | AIM Direct | Leads 360 | Automated Marketing - Creates letters and sends e-mails automatically | 
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|  |  | Birthday Alert -Sends this greeting on time, as a letter, post card or e-mail | 
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|  | | Single Print Marketing Letters | 
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|  | | Mass Print Marketing Letters | 
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|  | | Single Marketing E-Mails | 
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|  |  | Mass Marketing E-Mails | 
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|  |  | Marketing Post Cards | 
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| | | Merge Fields - Over 20 fields lets you personalize each letter and e-mail | 
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|  |  | Dozens of Pre-Written Marketing Letters | 
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|  |  | Add Your Favorite Letters | 
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|  |  | Prints Matching Envelopes & Labels | 
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| | | | Rate Advisor - Once click alerts all your realtors, etc. on today's rates |  | |  | |  | |  |  | | | Merged Fax Cover Letters | 
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| | | | | | | | | | -Pre-filled with your contact's info | 
| | | | | | | | | | | Fire & Forget - Sends e-mails automatically |  |  |  | |  | |  |  |  |  |
Calendar with Alarm - Customized for how loan officers really work | 
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|  |  | Client Screen -Perfect for marketing to potential or past borrowers | 
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| | | Lead Source Marketing - Send Automated Marketing Campaigns to Realtors, Builders, FSBO's, CPA's, etc. | 
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| | | Relate Referral Sources with Leads -Sends 'Thank You' Letters & E-Mails -Creates Reports Showing Results -Sends Marketing Letters | 
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| | | | Auto Dialer - One click dials any client, lead or lead source! (Standard modem required) |  | | | | | | | | | | Imports Any Type of Record | 
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|  |  | One Time Data Entry to most LOS's | 
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Additional Major Features |
Increases Referrals and Repeat Business | 
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|  |  | Impresses Your Leads and Lead Sources | 
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|  |  | Maximizes every lead and lead source | 
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| | | Makes You Better at Selling | 
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| | | Wows! Your Leads and Lead Sources | 
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| | | Eliminates Wasted Advertising, Improves Ad Results | 
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| | | Saves you time during your work day | 
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| | | Creates more loans no matter how you get your business | 
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| | | | Money Back Guarantee | 110% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | 0% | Results in more money to you! |  
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|  |  | 1 Year License (or longer)/ Per User | $195 | $199 | $1,895 | $250 | $1,200 | $109 | $895 | $595+ | $396 | $660 |
Legend: Yes Limited Unknown Competitive pricing based on surveys conducted on May 18, 2007. All names mentioned are trademarked property of their respective companies. Loan Officer Pro is a registered trademark. |

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